Culture is memory in motion—a record of who we are and what we dare to express. But when freedom is threatened, even art can be weaponized.

With the campaign, the objective was to confront the rising tide of censorship in Georgia—not with outrage, but with clarity. The campaign launched in response to the December 2, 2024 law restricting LGBT rights and criminalizing expression. It reframed books, films and theater not as entertainment, but as artifacts under siege.

The insight was simple: people only value heritage once it’s on the verge of erasure. So we treated banned cultural works as contraband—visualized not as passive victims, but as perceived threats in the eyes of those who seek to control them. Literature became ammunition. Cinema, a loaded reel. Theater, a stage rigged with resistance.

This wasn’t just protest. It was preservation. An effort to show how the tools of empathy and expression can be twisted into mechanisms of control and to remind audiences, both inside and outside Georgia, that silence is complicity.

Witness control. While you can.

This campaign asked people to look before it’s too late—to recognize censorship not when it’s history, but while it’s happening.