Veli Store,

e-commerce

My role as a UI/UX/ digital product designer at Veli.Store has marked a significant milestone in my career, as it represents my inaugural foray into the dynamic world of eCommerce. At Veli Store, I had been entrusted with leading design initiatives that shape the online shopping experience for our customers. I work on developing and redesigning user interface every day.

In this presentation I will show you some of my favourite projects while working in the company.

Brand:

Veli Store,

Role:

UI/UX,

Digital product design,

Graphic design,

Veli.store x

Coca-cola Georgia

During our collaboration with Coca-Cola Georgia, we aimed to recreate our all-time favorite game, "Snake."


Given that the project was set to launch during the Christmas season, I made the decision to replace the traditional snake with a Coca-Cola caravan, reminiscent of the nostalgic ads of the past.


In this adapted version of the game, the caravan represents the player's avatar, maneuvering through the playing field. Instead of consuming food items like the original game, the caravan "eats" Coca-Cola cans, symbolizing the acquisition of coins.

This approach not only retains the essence of the classic game but also incorporates elements of Coca-Cola branding, providing a unique and engaging experience for players.

Landing page for the game:

Some visuals I created or redesigned:

Veli design system recreated:

Copyright ️️© Irinka Agurashvili