Starcom (Georgia) has been helping global brands like P&G, Mondelez, Visa and Lexus connect with their audiences through smart, data-driven strategies. When I was asked to create their website, I realized the project wasn’t just about a new layout, it was about building a clear, consistent identity from the ground up.

The brand’s visual system had gaps: colors were inconsistent, typography wasn’t structured and there was no unified design system. To give Starcom a strong, reliable identity, I started by creating a complete design system, defining color palettes, fonts, spacing, visual rules and etc, that could guide every touchpoint.

Once the foundation was in place, I designed the website, making sure every detail reflected the brand’s strategy, confidence and clarity. I led UI/UX, art direction, creative direction and graphic design, handling every element from big ideas down to the smallest details.

This project wasn’t just about designing a website, it was about creating a system that organizes and strengthens the brand. In the end, Starcom (Georgia) now has a consistent, confident and modern identity that matches the quality of their work and is ready for the future.