Every layer of a Salomon sneaker is part of a finely tuned system, engineered for people who thrive on venturing into the unknown.

While creating this campaign the goal was simple: reveal the depth behind the design. Every element—every stitch, every lace, every material—tells a story of performance, I wanted to bring that to life. While many brands compete in a race to stay trendy, I saw an opportunity to double down on what makes Salomon different: a refusal to compromise. Innovation here isn’t surface-deep—it’s structural. Real performance isn’t a promise, it’s proof, layer by layer. This campaign was my effort to celebrate that truth. I built a narrative that leaned into the technical aspects without losing the emotional pull.

This campaign doesn’t just showcase product—it reinforced purpose. Salomon’s story doesn’t need to be rewritten. It needs to be re-voiced for today’s explorers. This campaign was my way of doing just that: stripping away the noise and letting the design speak.